New linen brand Baea gives us more reasons to stay in bed

Founded by Hong Kong-based Adah Chan, new linen brand Baea brings the sense of nature inside.

Now that home comforts are more important than ever, the launch of Baea, a collection of ultra-fine, organic bed linens, throws and cushions that bring a sense of nature indoors, seems uncannily prescient – and provides another reason to stay in bed.

‘We wanted to create a fresh alternative to the traditional look with a casual and contemporary feel that expresses the tranquility and comfort of nature,’ says Baea founder Adah Chan. Raised in Hong Kong and the third generation of homeware entrepreneurs in her family, Chan is very familiar with the world of fabrics for the home. She has also sourced bed linens for Ralph Lauren Home and established boutiques in Shanghai for Designers Guild and Christian Fischbacher.

For her debut collection, Chan drew on her extensive connections around the world to help meld traditional craft techniques with her personal sustainable vision, turning to artisans in Italy and Portugal to spin, dye and weave organic cotton that is both soft and durable.

Chan and textile designer Catherine Reeves have transformed beguiling grasses and seeds into hand-drawn motifs that are meticulously embroidered in the Philippines. The Rocks print’s abstract, delicate, alabaster-hued take on geological forms is a particular standout in the collection, as are the soft grey, sand and off-white cushions and throws in hand-felted merino, alpaca wool and silk, made in collaboration with Mexico-based Madda Studio. Baea also offers complimentary made-to-order colour matching and tailored sizing services.

The result of Chan’s commitment to quality is beautifully crafted pieces that are sustainable, both in the way that they are produced and sourced – Baea cotton is Global Organic Textile Standard certified and even the ingenious buttons are made of vegetable-ivory from the nuts of the tagua palm tree – and presented in biodegradable packaging, but also in the design.

‘For me, sustainability has always been about longevity,’ says Chan. ‘Making something that is long-lasting has been of the utmost importance to generations of my family, and I believe that the time is right to integrate this philosophy with a sustainable approach.’