Tracing the Origins of Ideas: What Drives Creativity

Three voices – one mindset: How doubt, curiosity and clarity shape new approaches in architecture and lighting design.

For PROLICHT, light is far more than a technical tool – it is a medium that enriches spaces with emotion and gives architecture a soul. To explore the origins of creativity, three professionals from different cities and disciplines shared their perspectives:

• Carlo D’Alesio, Lighting Designer, Milan – Co-founder of D’Alesio&Santoro, merging light culture and technology in international projects.
• Joana Forjaz, Lighting Designer, Lisbon – Founder of her own studio, who describes light as a dance between what is seen and what is felt.
• Chris Middleton, Architect, Berlin – Co-founder of Kinzo Studio, reimagining collaborative workspaces beyond convention.

Their reflections reveal a shared attitude: creativity is not a straight path. It grows out of confidence and doubt, out of questioning the obvious, and out of embracing uncertainty as an invitation.

“Light does not only reveal architecture – it gives it a soul,” says Chris Middleton. This mindset resonates with PROLICHT’s guiding principle: Designed to Create.