"Make our showroom an experience on all levels."
Short but powerful, this was our assignment at VM Tegels (VM Tiles) in Oostkamp. The tile shop uses different spaces where you, as a visitor, step into a different interior and living environment as you walk around. This makes it easy for the customer to imagine what a particular tile will look like in its specific home environment. To create the rustic, sleek, rural, etc. atmosphere VM wanted to use the power of lighting.