RIFLESSI OPENS ITS 12TH STORE IN ITALY IN GENOA

RIFLESSI OPENS ITS 12TH STORE IN ITALY AND INAUGURATES ITS STORE IN GENOA

October 2026 – RIFLESSI – a leading manufacturer of designer furniture produced entirely in Italy – is strengthening its presence on the Italian market with the opening of its new store in Genoa, at 21r Viale Brigata Bisagno, a highly central and prestigious location just behind Piazza della Vittoria.
This strategic opening brings RIFLESSI’s retail network to 12 flagship stores in Italy, continuing the growth of its direct presence across the country.

Historically a hub in the Mediterranean, Genoa is a commercial centre of great importance, making the Ligurian capital particularly well-suited for strengthening direct relationships with the public. Furthermore, this new presence across the country enables RIFLESSI to consolidate its foothold in Northern Italy and increasingly assert its bespoke craftsmanship and ‘Made in Italy’ philosophy.

“We are very proud of this new opening. We chose Genoa for its strong commercial focus, which is also open to the international market, as well as for the strategic role it plays in strengthening RIFLESSI’s presence in Italy,” said Luigi Fammiano, Chairman of RIFLESSI. “With this new showroom, we are continuing our retail expansion and strengthening the brand’s presence across the country, so that people here too can discover the world of RIFLESSI.”

The store – created in partnership with De Bernardis Arredamenti, a long-standing and trusted client of RIFLESSI – covers 200 square metres spread over two levels, with two large windows overlooking the street.
The interior design reflects RIFLESSI’s sophisticated and contemporary identity through a space characterised by soft tones, where natural textures and tactile surfaces complement the refined colour palette of the collections on display. The walls, clad in taupe fabric-effect wallpaper, harmonise with the flooring in delicate shades of light ivory, creating an elegant and understated setting designed to showcase the products and their refined finishes, such as bronze and pearlescent champagne.

Spanning the two levels of the showroom are spaces designed to convey the breadth and versatility of the RIFLESSI range, showcasing all the brand’s main categories whilst demonstrating the possibility of customising every element to suit the space and personal style.
From the bespoke craftsmanship of fully customisable seating and tables, through sideboards, console tables and accessories, to modular bookcase systems, mirrors and lighting solutions. An exhibition journey that culminates in the brand’s masterpieces, creating complete and coordinated living and dining areas.

Among the products on display, a number of new items stand out, including the NEOS table, the ARCHIMEDE, BEA, NOVA LOUNGE and TECHWALL chairs – the latter in a new configuration – and the LUCILLA and BUBBLE lighting collections.