SIRU stuns at Euroluce 2025 with a bold and sensory textile space

An immersive stand designed by Gian Paolo Venier breaks all the rules

At Euroluce 2025, the biennial event of the Salone del Mobile.Milano dedicated to lighting design, SIRU unveils a truly unique stand, created by designer Gian Paolo Venier from Otto Studio.

Breaking away from traditional booth design, SIRU introduces an entirely textile-covered space – but not with any ordinary fabric. The material of choice: an industrial fiberglass textile with a layer of aluminum foil, reimagined into quilted, crinkled forms with a luminous depth.

In collaboration with master upholsterers, this bold fabric has been sewn like a padded duvet, creating a warm, tactile environment that engages the senses and contrasts beautifully with SIRU’s lighting creations.

This installation perfectly reflects SIRU’s DNA: Venetian craftsmanship, aesthetic exploration, and innovative materials.