SNAIDERO OPENS ITSELF TO INDONESIA: NEW SHOWROOM AND FOCUS ON RETAIL AND LARGE-SCALE CONTRACTS

Snaidero reaffirms its longstanding international vocation by opening its new showroom in Jakarta

With over 50 years of international experience and doing business in over 80 countries worldwide, Snaidero's export strategy is now also focusing on Indonesia. In the world's largest archipelago, with some 17,508 islands, and the fourth most populous nation in the world, Snaidero recently opened a new showroom choosing the country's capital Jakarta as the starting point of its commercial strategy.

200 sq. m. of pure Made in Italy design and a partnership with an importer of long-standing experience in the world of home technologies are the key ingredients in the strategy adopted by Snaidero, in a bid to become Indonesia's leading supplier in the world of luxury retail as well as in large-scale procurement contracts.

There is a strong market for large-scale contracts in countries with a burgeoning economy, and Indonesia is a case in point, having achieved an average annual GDP growth rate of 5.2% in the last ten years. Out of the world's 18 major economies, only China and India have performed better. The first significant success of Snaidero's commercial strategy involves a project for the apartments of a luxury resort in Bali. Snaidero is a company with a wealth of experience in this sector, and has been a leading brand for over 30 years as home interior suppliers where high quality, on-time delivery and a professional approach are key requirements.

In this spirit, the presentation of the new Snaidero showroom chose to target architects and interior designers, as strategic opinion leaders in both the retail and B2B sectors. The event was attended by around forty guests from Jakarta and other Indonesian cities.