ARCHITECT: Migliore+Servetto Architects, Italo Lupi - PHOTOGRAPHER: Martina Bonetti
Targetti lighting solutions for ADI Design Museum
Thanks to the unique expertise in the use of light as a fundamental tool for enhancing museum exhibitions, Targetti has been selected as a partner for providing the lighting solutions for the new ADI DESING MUSEUM.
Ico Migliore and Mara Servetto - Migliore + Servetto Architects - together with Italo Lupi created the permanent exhibition project for the Historical Collection of the Compasso d'Oro Award of the ADI DESIGN MUSEUM - have been pursuing targeted and fertile design research on the theme of light for many years. Starting from the concept of perception and accessibility to the contents on display, they design the intersection between light, natural and artificial, as a stage presence that dialogues with the story of the pieces, becoming a dynamic and powerful narrative tool.
In the face of the long international experience in museum design, the designers have conceived a sort of theatrical integration of light in the environment. The result is a lighting harmoniously present and diffused whose sources are almost not visible. The lighting design develops pinpoint accents and scattered light planes. It is fully integrated within the narrative scenography and defines a landscape with natural light that pays particular attention to consumption and sustainability.
The will to keep the lightness of the display system, led to the selection of Targetti OZ system. Thanks to the small size and the light modules that can be positioned along a very thin rail using a magnetic system, OZ moves with great flexibility both inside the display set and over the in-depth platforms. Long LED strips - from the Light Lines Collection - are fully integrated within the display cases to offer clear planes of light.
"By combining the strong readability of the contents that the product used offers with its sustainability, the project of light develops a new principle of sustainable accessibility, based on the concept of 'light as a setting' to transform the inhabited space into a cinematic space." Ico Migliore and Mara Servetto