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#Industry News

Telecom Behnke GmbH on the Social Web - now new on Instagram

Under the username "telecom_behnke", the specialist for door and emergency communication since mid-May presents completely new insights on Instagram.

Social media has been changing our communication and media for years. Over 57 million people in Germany own a smartphone and use a social network almost daily. The target groups are not only reached faster and more directly by social media, but also have the opportunity to react and enter into a dialogue. Informations about innovations, developments and other topics around the company are transmitted via social media directly to decision-makers and are available around the clock.

Many companies in the electrical industry use this communication channel in addition to the classic media. Telecom Behnke now wants to use Instagram as well as already recorded channels - like Facebook, Twitter, YouTube. Since mid-May 2018 users have had the opportunity to gain much more personal insights into the Behnke company in the form of photos, videos and stories, product presentations, innovations and events. These are aimed at different target groups. The desire behind the new presence is to establish customer proximity and enter into dialogue. With its positioning on Instagram, Telecom Behnke consciously opens up new path. The chronicle of the family business has a new date.

Details

  • Robert-Jungk-Straße 3, Gewerbepark "An der Autobahn", 66459 Kirkel, Germany
  • Telecom Behnke GmbH