ORIGAMI WINS THE PRESTIGIOUS ADI COMPASSO D'ORO AWARD

This prestigious award was given to Origami, the designer radiator created by Alberto Meda for Tubes

Origami, designed by Alberto Meda for Tubes, is a high-efficiency electric Plug&Play radiator that, in addition to its primary function of heating up space, allows to separate different spaces and maintain privacy. It is a poetic, sinuous, flexible and articulated design element that allows you to bring different configurations to life thanks to its curve-like structure which alternates hollow parts to the heating core.

Unique and unmistakeable, Origami was awarded with the famous Compasso d’Oro award, the most long-established industrial design award in the world, and one of the highest accolades for projects, products, research and merit; this means that Origami is now part of the history of Italian design and is enriching Italy's important heritage.

The international jury of the Compasso d’Oro Award, made up of qualified researchers and experts, chose Origami describing it as a "functional object that takes centre stage in the space which it occupies and which adapts to the user to whom it relates by simply creating its own meaning and value". “The renowned ADI Compasso d’Oro is a recognition we have always longed for. This new recognition makes us particularly proud" says Cristiano Crosetta, CEO of Tubes. "Our commitment to creating innovation on the market, our continuous quest for the highest quality and our choice to invest in design, which began in 2004 is and pivotal every time we conceive a new product, are being celebrated once again, and is a confirmation of what we have built in only 25 years of history".

“I am very happy that ADI chose to award this project with an accolade as important as Compasso d’Oro", adds Alberto Meda. "Origami is an essential object with a simple shape that conceals a perfected technological complexity. At Tubes, I discovered an entrepreneurial spirit that is rare to find, one which makes me feel free from a designer perspective, and allows me to experiment and explore new languages. This is how Origami came to be".

The XXV Compasso d’Oro award ceremony took place in Milan in the Cortile della Rocchetta of the Sforza Castle. Only 16 projects were awarded in the presence of Claudio Salsi (Supervisor of the Sforza Castle), Giovanna Mori (Manager of the Castle Unit and the Pietà Rondanini Museum), Marco Leone (Embassy Councillor, General Manager for the Promotion of the Country System, Minister of Foreign Affairs and International Cooperation), Attilio Fontana (President of Lombardy Region), Cristina Tajani (Assessor of Work Policies, Production Activities, Trade and Human Resources, Fashion and Design, Milan Municipality), Marco Bonometti (President of Confindustria Lombardia), Claudia Feltrin (President of

Assarredo), Ermete Realacci (President of Symbola), moderated by journalist Laura Squillaci. Until the 26th of June, Origami, together with other participating products and the projects of Targa Giovani, will be displayed in an exhibition organized in the Cortile della Rocchetta of the Sforza Castle of Milan.

The Compasso d'Oro award is added to the collection of significant accolades received by Origami: the 2016 Salone del Mobile Milano Award for Best Product/bathroom sector 2016, the Archiproducts Design Award for 2016 Best Category in the Bathroom Category, the 2016 Good Design Award, the 2017 Design Plus powered by ISH, the 2017 Red Dot Design Award and the 2018 German Design Award.