Stunningly different: launched in 2018, TUUCI’s Xposed campaign features the brand’s unique shade platforms in extraordinary environments.
Without compromising the breathtaking views, parasols and cabanas are artistically staged in some of the most beautiful places on earth – in the unspoilt wilderness of the Everglades, in the paradise of the Bahamas and in Greenland.
With shade platforms unrivalled in both functionality and aesthetics, TUUCI has been a leading brand in the outdoor industry for more than 20 years. Once again confirming its pioneering spirit, TUUCI has been venturing into new terrain, setting new standards with an innovative visual idiom.
Xposed highlights TUUCI’s close connection to nature: “The oceans and the rugged terrain in between have always been my passion. In fact, nature in all its wondrous forms and raw beauty has inspired me through the years and brought me endless joy. It is precisely this feeling I want to convey with TUUCI,” says Dougan Clarke, founder, CEO and designer of TUUCI. The campaign interprets and expresses these traditional values.
Featuring strong colours, Manta and Crescent are two of TUUCI’s iconic parasols that are staged inXposed. Crescent is defined by the dynamic curves of its canopy, which, as the name implies, are evocative of a crescent moon. The design of the organically shaped Manta is inspired by the elegant up and down movements of the manta ray’s fins, which are easily recognisable in the umbrella’s shape. Both products highlight a deep connection to nature that is also expressed in the names TUUCI creates for its products.
“Exploration is the fuel for inspiration at TUUCI, the driving force behind our spirit of innovation. With this campaign, we seek to highlight the harmony and endurance of our products in any environment”, says Dougan Clarke.