60 years of Zanotta at Interieur 2014

(from 17 to 26 October) the international design with a series of very interesting events through new trends and lifestyles. Among them, Zanotta''s contribution with its 60 year-long history, research and innovation stands out: in the halls, an unedited exhibition celebrates the company'' s anniversary, leader in the world interior design culture. Zanotta then becomes expression of the best Made in Italy and of

the high-end Italian creative _rm, thanks to this new “catwalk” at Interieur and after the exhibitions in Nimes (September 2013), Paris (January 2014) and Milan (April 2014). As explained by the designer of the setting, architect Fabrizio Bertero of BPM Studio: «This phase of celebrations 1954-2014 is divided by decades, where each period corresponds not only to a decoration phase, but also to a style, social and

cultural trend. Each decade of Zanotta''s activity is framed in a special photo setting, wherein the leading-image is shared by stage scenes that highlight the human, architectural and social-cultural aspects. In these sceneries the most representative products of each historical period stand out with their strong and “revolutionary” mark. The “Zanotta home” style expresses here the best aesthetic and innovative thrust of that time». Over 30 thousand people, visiting the great Belgian fair every two years, in the search for novelties and inspirations, may _nd themselves in a “theatre” from the past merging into the present, that opens up to the future, where the icons of Zanotta catalogue play the main roles, selected properly to represent a period and its related strong and meaningful design. The Zanotta 2014 novelties, launched at Milan Furniture Fair last April, are simultaneously showcased at the

contemporary design pavilion (No. 1) of Interieur Biennale, with a setting where the “new entries” alternate with the historical collections.