The way up in hospitality: Custom wine cellars and wine tourism

Custom-made furniture is the most efficient when it comes to giving a response to specific needs: it adapts to the available space and it considers the most convenient materials, colours and designs for the matter at hand.

Those who have ventured into the hospitality industry know this to be true: when you are part of such a rapidly changing sector, you have to play your cards right and always keep up with new trends.

Customers grow more and more demanding and, rightfully so, look forward to finding solutions to their most specific needs. On the other hand, hotels are investing in providing immersive experiences to their guests by creating themed environments that capitalise on trendy lifestyles.

In the luxury segment, this trend stems from the desire to create a unique customer experience: attention to detail, a differentiated treatment and a personally enriching experience are what drive customers towards a very specific white-glove kind of treatment.

Custom-made furniture is the most efficient when it comes to giving a response to specific needs: it adapts to the available space and it considers the most convenient materials, colours and designs for the matter at hand. This is a concept that has been widely applied to kitchens, office furniture and even wardrobes, but the latest and most unexpected trend refers to custom-made wine cellars.

These pieces can be easily inserted into hotel and design projects for their high adaptability and functionality. Their success is directly linked to the growing demand for wine tourism experiences: high-end hospitality programmes have to stand out and defend their uniqueness. For hoteliers, creating a vibe that ensures customers will spend more time at the hotel bar and restaurant has not only proven important, it has become fundamental.

Bearing this in mind, AM Living has created a collection of timeless wine cellars that are a great fit for décor and hospitality projects that value design, high quality and functionality above all else. Favouring space utilisation, these wine cellars are elegant custom-built cabinets endowed with countless shelves, drawers, and wine and glass racks. Finally, yet importantly, each and every cellar benefits from a thoughtful refrigerating system – heaven on earth for wine-lovers and collectors.

To learn more about AM Living and its custom-made wine cellars, drop us a line at info@amfurnituregroup.com