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#Industry News

The new Casalgrande Padana Creative Centre in Rome has opened its doors.

The third hub was inaugurated on 24 May, as part of Casalgrande Padana’s focus on promoting creativity, culture and architecture.

Casalgrande Padana’s Creative Centres are open to industry professionals and go beyond the traditional idea of a showroom. They are more like a crossroad between ceramics and projects, combining the exhibition aspect with communication, technical information, and a series of initiatives in the field of architecture, design, and production.

The first Creative Centre was built next to the Casalgrande production site according to the project by Cerri Associati Engineering. A few years later, the Milan Creative Centre was opened in Foro Buonaparte, becoming a reference point for the architects’ community (not only in Milan) and demonstrating the success of this formula.

The various activities, appointments, and training sessions hosted at the creative centres have involved world-renowned architects and designers.

And now, to meet the growing demand across Italy, Casalgrande Padana has decided to open a new Creative Centre in Rome.

The place chosen to house the centre has a significant meaning and is an opportunity to open Casa Baldi – a beautiful building designed by Paolo Portoghesi and built between 1959 and 1961 – to the community of designers and architects.

Casalgrande Padana has entrusted the restoration and repurposing project to Paolo Portoghesi, who has developed a series of solutions that are coherent with the original building and enhance the architectural and functional value of its new intended use.

An “intentionally ambiguous” building, in the words of the architect. An innovative design manifesto and an experimental pursuit of a new style, one rooted in places and history. A design that – many years down the line – once again raises the eternal question of what modernity really means in the world of architecture.

The new Casalgrande Padana Creative Centre in Rome has opened its doors.

Details

  • Via Statale, 467, 42013 Casalgrande RE, Italy
  • Casalgrande Padana spa