New Casalgrande Padana Creative Centre

New 3500-square-metre exhibition space within the Casalgrande Padana headquarters.

The Casalgrande Padana headquarters is now home to the new 3500-square-metre Creative Centre. Originally used as a production plant, a major renovation, redevelopment and repurposing effort has turned it into a cutting-edge, multifunctional exhibition facility, where design and material meet to create new style inspirations. This newly conceived, multi-functional space brings together innovation and research, developing the concept of creativity at a variety of levels and featuring both a showroom and an actual laboratory. The Centre offers Casalgrande Padana a unique, spacious opportunity to showcase the company’s ranges, as well as to host and engage with the main figures revolving around the world of architecture, design and research. A place where creative thinking, and sharing ideas, experiences and projects come together, allowing the visitor to delve right into innovation and creativity.

The functional organisation of the space, with linear visitor routes, a floor surface divided by types of textures, and numerous room settings, has been designed to offer a clear, intuitive picture of the huge variety of collections and solutions designed and produced by Casalgrande Padana, highlighting their aesthetic and technical qualities. The entrance leads into a central corridor, lined with tall, tiled totem displays indicating the product families displayed in the areas behind them. Perpendicular to the central corridor are high walls, on which the colours of the collections are presented in their various shades, and other visitor routes alternate with room settings. The building also hosts an area dedicated to outdoor collections, and another devoted to the engineering division, displayed in which are the most technologically advanced ceramic products widely used in modern architecture. There is also a large, comfortable area dedicated to study and design aspects.

Casalgrande Padana Creative Centres are open to industry professionals and have been conceived to go beyond the traditional idea of a showroom, creating a crossroads where the worlds of ceramics and architecture meet. Combining their showroom vocation with communication aspects, technical information and an elaborate series of initiatives in the field of architecture, design and production, the aim of the Creative Centres is to illustrate the stories behind the collections developed over the years by Casalgrande Padana in the world of ceramics, where it appears challenging to create something new. Yet thanks to our enthusiasm and ability to go the extra mile, we’re coming up with exciting new ideas all the time. It’s from our continual research efforts that these new ideas spring, and the Centres are the best place to admire and share them.