CiViC Fusion Cross for the Adidas flagship store in Seoul

CiViC Fusion Cross for the Adidas flagship store in Seoul

At Lotte World Tower, Ceramiche Caesar defines the interior design of Adidas’ reference store in the Korean market.

Lotte World Tower in Seoul is one of the most complex mixed-use developments in East Asia: 555 metres in height, with residential and hotel functions in the tower and an extensive retail hub at its base. In 2025, Adidas selected this complex for its flagship store in the Korean market: a new space where Caesar’s CiViC Fusion Cross collection covers the entire floor surface.

The CiViC collection, installed in the 120x120 cm format, explores the concept of material through different interpretations of concrete-effect surfaces. The Fusion Cross solution introduces a cloudy, nuanced effect that recreates the layered texture of cement-based materials, within a visual language shaped by contemporary urban influences.

Porcelain stoneware ensures high technical performance in high-traffic environments and long-term wear resistance, key parameters for the durability of a flagship store within a retail complex.

In Adidas’ Korean flagship store, Caesar ceramics play a structural role in the overall design of the space: the floor becomes the plane on which the complexity of a retail environment of this scale unfolds.