
#Product Trends
Featured Project: Tokyo Stories – Our Designs in Action
GYRE.FOOD: A restaurant that’s down to earth—literally
Welcome to the 21st century of food, where eating isn’t just about filling your stomach—it’s about saving the planet, questioning the meaning of life, and, most importantly, getting that perfect Instagram shot. Let’s be real: the world is changing fast. Climate change, food waste, and avocado toast that costs more than a round-trip flight to Okinawa (seriously, why?). In the middle of all this, GYRE.FOOD was born—a 1,000-square-meter culinary jungle in Omotesando, where fashion, art, and food come together under the theme of natural cycles. Sounds fancy, right?
Step Inside: Welcome to the jungle (no, really)
Forget steel, glass, and marble—at GYRE.FOOD, you’re surrounded by walls and floors made of clay. It’s like walking into an ancient ruin, an underground hideout for nature lovers, or a secret lair where environmentalists plot world domination. Everything comes from the earth, and one day, everything will return to it.
No, you’re not sitting on rocks (well, kinda)
But don’t worry, just because the place looks like an archaeological dig site doesn’t mean your seating arrangement is Stone Age. GYRE.FOOD is furnished with WING LUX chairs and BCTD high-stools, handcrafted by CondeHouse in Hokkaido. So, while you’re contemplating the future of food and the fate of humanity, at least your butt is comfy. One satisfied customer even said, “It truly feels like I am dining in a quiet forest in the middle of a concrete jungle.” (Now that’s poetic.)