DELABIE roadshows

DELABIE travels throughout France to get closer to professionals

Thanks to its strong sales force and effective commercial network covering the entire country, DELABIE is strengthening its proximity to its customers by launching traveling showrooms, trucks specially equipped to showcase its solutions. This hands-on approach is designed to bring us closer to distributors and installers, but also to build loyalty among existing specifiers and enable them to expand the range of DELABIE solutions they use.

The origins of DELABIE roadshows
Originally, roadshows were aimed solely at points of sale. The idea was simple:
• To meet our distributors' customers and present our various solutions to them.
• Train in-store teams so that sales staff could effectively inform their customers about our products.
• Develop the concept of partnership with our commercial partners so that they would naturally steer their customers towards DELABIE solutions.
• Increase our share of diffuse sales by reaching a multitude of small installers on numerous small-scale projects.

Building on this success and the interest shown by the various partners we met, we have expanded our meetings to other sectors such as maintenance, installation, ergonomics, hygiene, design, etc.

The evolution towards diversified roadshows
With a wealth of experience behind it, DELABIE is now broadening its horizons. The traveling showroom is no longer just a showcase, it is a strategic tool at the service of your projects.

Today, we no longer meet only those who install, but also those who design, choose, and maintain
• Introducing DELABIE's excellence to installers who demand the best for their projects.
• Transforming every sales advisor into a true specification expert.
• Offering specifiers a space to experiment, explore our entire range, and recommend products tailored to specific needs.
• Support technical work with expert advice in real time, guaranteeing perfect installation and easy maintenance.

A tailor-made solution for all our partners: key accounts, design offices, hospitals, campsites, maintenance services, architects, etc. Whatever your field, we have the solution.

Trucks fitted out to showcase DELABIE's expertise
These traveling showrooms take the form of specially fitted trucks, designed to showcase the brand's flagship products. Four areas are presented to meet a wide range of needs for public access buildings: toilets, urinals, washbasins, and showers.
These trucks travel throughout France and are used during open days organized by distributors, directly in their agencies.

International rollout
Buoyed by this success in France, DELABIE is considering rolling out this model internationally. Within a few months, mobile showrooms could be deployed in the nearest subsidiaries: Germany, England, Poland, and Benelux.
This approach will enable local sales teams to adopt the same proximity strategy, while strengthening support for customers and specifiers in their respective markets.

With its traveling showrooms, DELABIE confirms its belief that the best way to promote its products is still to go out and show them.

Our showroom is already on the road, so why not have it stop by your place?
Contact us: [email protected]