VOX Cinema at the Mall of Emirates

Premium Cinema Seating Upgrade at VOX Cinemas, Mall of the Emirates

VOX Cinemas, a longstanding partner of Ferco Seating, embarked on a transformative journey to elevate the cinema experience at their flagship location in Mall of the Emirates. With a focus on premium seating, cutting-edge technology, and elevated amenities, VOX Cinemas aimed to redefine movie-going for their patrons. This ambitious project encompassed a range of viewing options, from the luxurious THEATRE experience, complete with private lounges and gourmet dining, to the cutting-edge PREMIER auditoriums, offering reclining seats and state-of-the-art projection technology.

Ferco Seating provided a range of premium customised seating solutions to meet the varied needs of VOX Cinemas' audience:

THEATRE Auditoriums with 144 seats of Ferco's Premium Verona Zero Wall with Cocoon Privacy Panel redefine luxury cinema dining. Indulge in comfort with ultra-soft padding, lumbar and headrest motors, and a heated system on backrest and seat for the ultimate relaxation. The Cocoon privacy panel transforms your seating into a private sanctuary, together with the perfect swivel tables to ensure easy access to food and drinks for enjoying gourmet meals and captivating movies. For a truly unforgettable family outing, our linked 4-seater recliners offer shared comfort and joy as you immerse yourselves in the magic of the silver screen. The seats feature a custom laminate wooden table top that seamlessly blends with the interior design, while practical amenities like reading lights, wireless chargers, and soft-close drawers complete this luxurious offering.

The Premier Auditorium boasts 584 Premium Milano Zero Wall seats, strategically placed to optimize space. These seats offer unparalleled comfort with fully reclining motorized backs and footrests, luxuriously upholstered in rich leatherette. Enhancing convenience, each seat is equipped a smartly integrated swivel table with a built-in cupholder, maximising armrest space and ensuring easy access to drinks and snacks.

The 612 seats of Premium Milano Glide seats offer a substantial upgrade in the Premier Auditorium. Featuring plush thick foam padding and luxurious leatherette upholstery, these seats provide exceptional comfort without compromising viewing angles. The smooth glide mechanism ensures effortless adjustments, while the integrated smart swivel table with a built-in cupholder maximizes armrest space and offers convenient drink placement.

Transformative Results

The upgraded seating, combined with the enhanced technology and amenities, has significantly transformed the cinema experience at VOX Cinemas, Mall of the Emirates.

• Premium Comfort: Ferco's seating solutions provide exceptional comfort for all patrons.

• Luxury Experience: The THEATRE auditoriums offer an unparalleled level of luxury with private dining and the Cocoon privacy panel.

• Diverse Options: Moviegoers can choose from a variety of experiences to suit their preferences.

Quantifiable Success

Vox Cinemas' investment in upgraded seating translated to a remarkable 30% surge in customer satisfaction measured by their Net Promoter Score (NPS), solidifying the positive impact on the overall cinema experience.