#Industry News
The biggest Lema flagship store in the world opens in Shenzhen.
After the latest openings in Taipei and Pune, Lema opened its biggest flagship store in Shenzhen on October 29th.
An ambitious project realized in partnership with the local dealer Ubun, Shenzhen opening represents a strategic step for the brand, once again proving the strong willing to open up to those markets where made in Italy define an additional and indispensable value.
More than 1200 sq.m. for the new show-room addressed to designers, architects and contractors who will find a well prepared partner in Lema, able to interpret and translate every projects, thanks to custom-made solutions.
The large space is completely dedicated to the presentation of the brand’s modular systems and collections, wisely combining the manufacturing heritage with industrial innovation, showing different night and day ambiances presenting the alchemy and discrete elegance of Lema Home: refuge of the soul, space thought like a tailor-made dress free of constraints, inspired to a lifestyle away from clamour and pretentiousness, devoted to utmost emotional comfort. A soft allure traces the boundaries where luxury always remains in the background, while a relaxed atmosphere stands out, charming for its impeccable quality and gracefulness of the single pieces. Creations thought to live in harmony, but able to freely and naturally adapt to every home, worldwide.
Lema’s DNA, inextricably linked to the production of tailor-made modular systems, is presented in the new store by Selecta by Officinadesign Lema and T030 by Piero Lissoni alongside the walk-in closets Hangar by Lissoni and NoveNove by Officinadesign Lema, presented together with various versions of the Armadio al Centimetro programm. Furthermore to describe Lema’s home at its best, a wide selection of the brand’s bestsellers and the latest novelties like the sofas Mustique by Gordon Guillaumier, Yard and Cloud by Francesco Rota, the window cabinet Galerist and the Novelist desk by Christophe Pillet, the Shade table by Francesco Rota and the Memo table by Piero Lissoni. Various also the complements selected to complete the sets with refined elegance.