#Trade Shows & Events
Mara unveiled four new designer collaborations at Salone del Mobile.Milano
Four new collections by as many international designers next to Mara best sellers at the Milanese kermesse, in a display installation designed by Ferruccio Laviani.
It was a real debut for Mara at the Salone del Mobile.Milano. A “first time” attributable to the wealth of proposals on stage and the exclusivity of the collaborations put in place. The Brescia-based company, in fact, unveiled a preview of four new furniture collections signed by as many internationally renowned designers, which flank and complement some of its most renowned office and home-office proposals.
AMDL Circle, Christophe Pillet, Ferruccio Laviani, and Marcello Ziliani are the authors of this design masterpiece that recounts the new ways of living the office, but also the home, through products that combine technical innovation and aesthetic refinement.
The exhibition setting itself has been completely redesigned by Ferruccio Laviani and titled “Transcendence: The Fusion of Living and Working Spaces”: a concept that tells of the brand's renewed identity, which is increasingly balanced more between the office and residential dimensions. Within a neutral setting inspired by contemporary eco-architectures, “mini-environments” representative of everyday contexts, hosted the new collections as much as the best sellers that coexist and interact thanks to a complementary stylistic language, although the result of different creative signatures.
