Pedrali Pavilion

An anniversary to portray what Pedrali celebrated in 2023: 60 years since its foundation.

An anniversary to portray what Pedrali celebrated in 2023: 60 years since its foundation. The story of two generations guided by a common vision, that of designing and producing quality furniture which stands the test of time and brings beauty into places where we live. A narrative rooted in family and business values with a progressive look to the future.

The tale was framed by the Pedrali Pavilion, designed for the occasion by AMDL CIRCLE and Michele De Lucchi. The Pavilion emerged as a large raised roof that housed two exhibition levels within, where the "Pedrali60, we design a better future" exhibition curated by Luca Molinari Studio took place. The suspended gallery became the stage for narrating the company's history, while the ground-floor portico traced a path to reflect on the need to find a shared dimension in which to build the future.

The entire structure of the Pedrali Pavilion is in PEFC-certified wood, a material that embraces both the artisan tradition and production innovation that lies at the heart of the company's core values. The project meets Pedrali’s need to create a temporary, agile, functional architecture that sums up its desire for continuous renewal.

"The Pavilion is like a large roof that stands on its own legs, approachable via a staircase that is also a grandstand where people, visitors, spectators can stay together. In this mobile and movable exhibition space, shows and events can be staged, which tell the story of the existence of a company, a community of people building together something that deserves to be built, distributed, sold, told, combining together the destinies of many individuals" architect Michele De Lucchi.