#PedraliTales: the new chapter of Pedrali adv campaign

Contemporary design blends harmoniously with the Mediterranean landscape

Pedrali unveils a new chapter of #PEDRALITALES, the 2024 advertising campaign that conveys the brand's elegant lifestyle through its outdoor collections, set in an outstanding location.

The photos were taken in Sicily at the beginning of summertime and reveal a contemporary style deeply connected with the surrounding landscape, rich in the typical colours and flavors of the Mediterranean scrub. The warm tones of the earth and the use of local materials dominate the scene – dry stone walls lit by the sun, built using local stones, recall the golden hues of honey, beige marble cobblestones, and walls covered with hand-painted majolica tiles echoing the colours of flowers and berries. These elements blend harmoniously with the pure and wild nature. Centuries-old almond trees, olive trees, cacti, succulents plants and aromatic herbs infuse the garden with the scents and history of the place. The flowers offer a rich palette of colours from yellow to pink and purple, transforming the landscape into a natural hand-painted painting. The sunlight reveals evocative shadows, creating rarefied and welcoming atmospheres, while in the background, the blue sea creates a breathtaking contrast.

A genuine Mediterranean backdrop where Pedrali products stand out with bright and playful tones to highlight both their material texture and finishing assortments. These settings sublimate the beauty of the products but also emphasise the deep connection between design and the natural landscape where they are placed. Outdoor spaces’ design in recent years has been effected by significant changes, driven by trends of the sustainability, comfort, and aesthetic innovation. The growing interest in outdoor living has led to the development of solutions which enhance open air spaces, transforming them into pieces of genuine paradises. In the pursuit of blending environments, Pedrali's outdoor collections offer the same quality and care of indoor furnishings.