Reneka: Where Craftsmanship Meets Coffee Passion

Article published by tchapp on 13/02/2024; go to the video using the link !

Step into the heart of Alsace, where Reneka has been crafting coffee machines since 1932. Tchapp recently explored our Rosheim manufacturing workshop, and we’re excited to share our story with you.

Reneka’s reach extends far beyond Alsace—our machines find homes in dozens of countries, even as far as Australia.

Each Reneka espresso machine is meticulously hand-assembled using premium European materials—brass, copper, and aluminum. It exudes that unmistakable “Deutsche Qualität,” but with a French twist!

Yes, our machines are an investment, primarily catering to professionals. However, we’ve recently launched a new range for discerning coffee enthusiasts who appreciate both quality and craftsmanship.

Our chrome-plated filter holder, custom-made for Reneka, weighs more than most commercial machines combined! And every machine leaving our factory undergoes rigorous testing—luxury, yes, but also our guarantee of quality.

Reneka’s reputation rests on one key factor: durability. Behind our workshop lies a substantial stock of spare parts. We can even repair vintage machines, some several decades old—obsolescence isn’t in our vocabulary!

So, here’s the boss’s question: Would you rather buy a cheap, short-lived machine or invest in a pricier one that lasts a minimum of 10 years? The answer is clear: quality pays off in the long run.

Christian Matzke, Reneka International’s CEO, knows this well. Before leading Reneka, he championed the brand in Germany. And before that? He was a barista—a passion that still runs through his veins.

While Christian shares Reneka’s story (which intertwines with Bugatti’s history in Molsheim, where we once manufactured parts for the iconic automaker), he’ll brew you two or three incredibly strong espressos.

Meet Shir, our marketing lead. She’s the face at international expos, introducing Reneka machines to professionals and baristas. Last year, we sold over 2,000 machines across 52 countries—a record! The coffee industry thrives, especially post-Covid.

Europe has witnessed a 74% increase in coffee shops since 2010, with over 3,500 in France alone. And 72% of French citizens proudly call themselves coffee consumers—the 7th highest globally.

Reneka’s future? Connected machines. Because great coffee deserves cutting-edge technology.

So, take a moment—sip a good coffee—and join us on this flavorful journey.

#RenekaCraftsmanship #CoffeePassion #QualityOverQuantity #BaristaLife #CoffeeCommunity #Innovation