#Industry News
SERISAN manufactures pop-up stores, but what are they?
Pop up store chain manufacturing
Pop-up store is a term that has started to be used in the last decade and its literal translation in Spanish is "espacio comercial temporal". The first ephemeral shops began in countries such as the United States, Canada or the United Kingdom at the beginning of this century.
Serisan has always adapted to the latest developments and has specialised in designing pop-up stores to meet the needs of each customer, advising and carrying out the process in an integrated manner, combining creativity and innovation.
Starting with the client's brief, a sketch is made and an ad-hoc solution is proactively proposed. Subsequently, when the design structure has been defined, it is manufactured on site under the supervision of the technicians. Once it is done, it is vinyled according to the client's corporate image and with what they want to highlight to impact and surprise the final consumer.
Currently, Serisan has launched a project to manufacture a pop-up store for ice cream where it develops the idea from start to finish to provide a solution to a specific demand. The main feature of this temporary space is its safety, as the ceiling goes up and down until it is hermetically sealed.
Some of the advantages of the pop-up store
They have many advantages for companies, which is why the demand for this product has increased in recent years. It is a temporary space that is used for the commercialization of a brand's products and as its name indicates, being ephemeral means a small investment in comparison with the traditional physical shop, of a more permanent nature, so it entails a reduction in fixed costs.
Apart from this temporality, its strength lies in the fact that it can be placed in premium sites in cities or in strategic locations for the brand, achieving more visibility and, as a consequence, boosting the brand image.
It is a direct sales channel to the target audience where a consumer experience is generated and in addition, the brand manages to test new markets to see if it is a good location in the long term.
These ephemeral shops are another tool that companies use to impact their customers, create branding, generate engagement and sales, in short, take the product to the final customer.
The use of a pop-up store can be diverse, it can be used for the launch of a product to the market, for the sale of an exclusive product or on the contrary, for stock clearance or simply for brand recognition. It works well for any occasion, whether it is a Christmas or summer campaign, for a specific day or for a longer period.
Times are changing and we must adapt to them. Innovation and the creation of new solutions is what Serisan offers to each of its clients. Dare to go beyond the conventional.
