McDonald’s Germany Elevates Brand Experience

with Techem Aluminum Entrance Matting Systems Featuring Stainless‑Steel Profiles and Laser‑Cut Logos

When McDonald’s Germany launched its latest flagship restaurant design, the goal was clear: create entrances that combine functionality, brand identity, and sustainability. The solution? Techem’s aluminum entrance mats with stainless‑steel profiles featuring laser‑cut logos and lettering – a premium approach to hygiene and brand visibility for high‑traffic environments.

Project Challenges
Heavy Foot Traffic: Thousands of daily customers across multiple locations.

Hygiene & Durability: Resistance to dirt, moisture, and intensive cleaning cycles.

Brand Identity: The entrance system needed to reflect McDonald’s strong visual branding.

Techem’s Custom Solution
Aluminum Entrance Mats for High Traffic
Techem designed and installed robust aluminum doormats capable of withstanding extreme loads while reducing tracked‑in dirt by up to 90%.

Stainless‑Steel Profiles with Laser‑Cut Branding
Each mat system was finished with Edelstahlprofile (stainless‑steel frames) featuring laser‑cut McDonald’s logos and inscriptions. This detail not only reinforces the brand but also adds a luxury touch to the entrance zone.

Slip Resistance & Safety
All systems comply with EN 13893 standards, ensuring R11 slip resistance even during wet weather.

Fast Installation Across Multiple Sites
Modular cassette frames allowed quick retrofitting without structural changes – minimizing downtime for McDonald’s restaurants.

Measurable Benefits
Cleaner Interiors: Up to 70% less dirt inside the restaurant.

Reduced Cleaning Costs: Lower maintenance expenses thanks to efficient dirt trapping.

Brand Impact: Customers immediately recognize the McDonald’s brand upon entry, creating a premium first impression.

“The combination of aluminum matting and stainless‑steel profiles with laser‑cut logos sets a new benchmark for restaurant entrances.”
— Project Manager, McDonald’s Germany

Techem continues to lead the industry with custom aluminum entrance matting systems designed for both performance and brand enhancement.

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