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“Just Pure Response” PearsonLloyd

Alex Ulam
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Luke Pearson and Tom Lloyd, schoolmates from London’s Royal College of Art, founded PearsonLloyd in 1997.

From its inception, the firm has been a trailblazer with its designs for workplaces, healthcare centers and aircraft interiors. Their client roster includes companies such as Knoll, and they have won numerous awards for the upper class seats they designed for Virgin Atlantic.

Luke Pearson attributes his company’s success to a focus on research, data mining and a concern with making legible and functional products. In addition, Pearson told ArchiExpo e-Magazine that they “very rarely will accept a brief.”

"As designers, we create scenarios and then test them.

PearsonLloyd is known for its cross-disciplinary approach. Pearson notes that back in the late 1990s, furniture designers and product designers inhabited different realms. “Our idea was mixing disciplines,” he says, explaining that “furniture designers tended to be from craft and product designers were more focused on the packaging of technology.” The design world has since caught up.

Courtesy of Modus
Courtesy of Modus

Virgin Atlantic Upper Class seating by PearsonLloyd

Modus Edge by PearsonLloyd. Photo: John Ross

Designing A Better A&E from PearsonLloyd on Vimeo.

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