Desiree renews itself with a visual identity that seeks the future

The year 2025 marks an important upgrade for Desiree, a brand specialising in upholstered furniture, founded in 1968 and part of Gruppo Euromobil since 1995.

It wears a new logo to celebrate Italian design and the values that make it a unique company. The brand identity is distinguished by a contemporary design that expresses elegance and essentiality, in line with current production, while at the same time paying homage to the brand's roots and quality craftsmanship. A key element is the omission of accents to create an innovative and timeless identity, but not only that, the choice of a font with sinuous shapes is intended to emphasise the comfort and elegance of the products made. Stripped also of the overwritten dot, the logo communicates elegance and simplicity, a strong point that distinguishes the brand in the global market. The payoff Italia, a further new element of the logo, will appear in advertising campaigns, newsletters and press releases, on social networks, on packaging and textile labels, and on signage in company showrooms, points of sale and flagshipstore. Desiree has always combined the quality of 100% Made in Italy production with the vision of internationally renowned designers (Roberto Gobbo, Setsu & Shinobu Ito, Jai Jalan, Marc Sadler, Tobia Scarpa and Matteo Thun & Antonio Rodriguez), creating products that reflect the perfect balance between traditional craftsmanship and global innovation.

The logo will be featured during the Salone del Mobile 2025, the first major event where Desiree will present its new identity to the international public.