#Trade Shows & Events
Salone del Mobile.Milano 2025
Desiree presents the 2025 collection
There are stories that are built in the course of time, crossing it gracefully, without being subjected to its urgency. Desiree, which celebrates thirty years within Gruppo Euromobil in 2025, is one of these. A path made of research, of attention to form, function and materials, but above all of people: of those who design, of those who create and of those who choose to inhabit the Desiree collections with their daily lives.
The ability to build authentic relationships, to believe in continuity as a design and human principle weaves the fabric of trust. This is the philosophy that has led Desiree to collaborate, year after year, with designers who have been able to interpret its essence with sensitivity and consistency. Roberto Gobbo, Setsu & Shinobu Ito, Jai Jalan, Marc Sadler, Tobia Scarpa, Matteo Thun & Antonio Rodriguez, and the in-house Research & Development team: different visions, but united by a common identity, inhabiting time with awareness.
The Salone del Mobile.Milano 2025 represents a new chapter for Desiree. Aesthetics evolves while maintaining its character. This year's collection expands the boundaries of softness and cosiness, defining new possibilities of contemporary living. Homan, designed by Matteo Thun & Antonio Rodriguez, becomes the symbol of this evolution: a modular seating system designed for fluid comfort, in which detail becomes essence and form welcomes in its softness. Alongside this creation, a series of coffee tables from the same collection, as well as the Kublo coffee tables, the Tè, Tor and Eben outdoor armchairs, the Pond pouf, and the Daman, Gradé and Moss rugs, reinforce the language of Desiree, completing the space with discreet but necessary gestures.
But living no longer has defined boundaries. Comfort moves, design expands: the new finish of the charcoal-stained ash frame and the transparent lead-coloured layered top with perimeter beveling give Ciàcola (design Tobia Scarpa) a very elegant look, and the outdoor versions of key Desiree products (Eben by Thun & Rodriguez) transform outdoor living into an equally embracing experience, bringing the same balance of beauty and functionality that characterises indoor environments to the outdoors.
Thirty years after joining Gruppo Euromobil, Desiree celebrates a new beginning. A story that continues, made of careful choices, materials that challenge time and a vision that, today more than ever, focuses on the value of living, with naturalness and authenticity.
