Filmwelt Grundstadt Cinema

Transforming Cinema Experiences in Germany

This case study explores the successful implementation of the Ferco Riser Recliner (FRR) in German cinema, highlighting how it addressed the specific challenges faced by the owners and revitalized the movie-going experience.

At the 2023 Baden Baden trade show, Ferco met cinema owners facing a difficult situation. The pandemic's harsh impact, coupled with declining box office numbers since 2018 (attributed to outdated cinema facilities and a lack of compelling local films), had significantly strained their finances. The owners expressed a strong interest in upgrading their seating but lacked the budget for extensive renovations, particularly those requiring floor modifications for VIP sections.

The Ferco Solution

The FRR, a brainchild of a Ferco team member, emerged as the perfect solution. This innovative design utilizes existing tiers, eliminating the need for costly and time-consuming restructuring. This was particularly crucial for these cinema owners with tight budgets and short timelines.

The first FRR installation in Germany took place in Gründstadt, a small city near Mannheim. Despite the initial challenges of convincing German customers, known for their cautious approach to innovation, the results have been overwhelmingly positive. The cinema owner, extremely delighted with the outcome, recently returned to the Baden Baden trade show. Not only did he praise the fantastic performance of the FRR seats and the increase in his sales, but he also expressed his strong desire to implement more FRRs throughout his cinema.

Here's what his experience highlights:

• Unrivaled Popularity: Patrons prioritize FRR seats: The FRR recliners are consistently the first seats to sell out, leaving some viewers willing to wait for the next show to experience the comfort they offer at a higher price point.

• Increased revenue potential: The high demand for FRR seats demonstrates their ability to attract customers and potentially boost premium ticket sales.

• Customer satisfaction: The owner's enthusiasm and willingness to showcase the FRR to other German cinemas speaks volumes about the positive impact on the customer experience.

The success of this first project proves the FRR's potential to address a critical need for German cinemas. With its ability to deliver a premium experience on a budget, the FRR is poised to revolutionize cinema seating in Germany and beyond.