The Responsible Flow: sustainability strategy to 2030

A strategy in 4 steps: Measurement, Awareness, Reduction and Compensation

For FITT, safeguarding the planet means reducing its environmental impact and compensating CO2 emissions – a priority in line with its sustainability strategy to 2030, The responsible flow.

The FITT’s strategy towards carbon neutrality is based on four actions: measure, know, reduce and offset.

1. Measurement. Through the Life Cycle Assessment (LCA), FITT identifies, measures and reports the CO2 emissions of its most innovative products throughout their life cycles. This empirical tool makes it possible to map the environmental impacts of products, from the raw materials to their disposal

2. Awareness. Thanks to the measurement of CO2 emissions, FITT is aware of its activities and the effects on the Planet and on people's lives, and communicates them transparently to all stakeholders. In the fitt.com website it is possible to download the LCAs of the products

3. Reduce. Limiting CO2 emissions is a concrete objective that FITT pursues on several fronts: in the research into new materials, the improvement of the efficiency of production lines, the use of energy from renewable sources, the optimisation of logistic services and the reduction of the space required by our packaging. The innovative capabilities of FITT have allowed it to create a range of products with certified lower impact: FITT Force, FITT NTS Eco and FITT Bluforce

4. Offset. After reducing the environmental impact of its most innovative products, FITT compensates the remaining CO2 emissions from their production cycle by purchasing carbon credits from the Water is Life project.

FITT’s innovative certified low-impact products are helping to bring 80,000 litres of drinking water to the Tulear district, one of Madagascar’s poorest areas.

To find out more about low-impact products and the Water is Life project click and visit the website fitt.com