#Industry News
Forbes dedicates its cover to Deanna Comellini
G.T.DESIGN and innovation in luxury carpet design in special cover story
Forbes has dedicated the October edition cover of Small Giants to Deanna Comellini. Designer and art director of G.T.DESIGN, Deanna Comellini, already among the 100 most influential women in Italy according to Forbes in 2022, has been recognized for redefining contemporary luxury in the textile sector.
From luxury carpets in natural fibers to research on technical yarns: between innovation, creativity and talent
The special feature, dedicated to small businesses that are leading the transformation of Made in Italy by writing new chapters of success in the country's economy, this month chooses the story of G.T.DESIGN, a virtuous example of a company that is redesigning the boundaries of sustainable innovation, combining the highest quality, natural and research materials, and short supply chains.
50 years of Italian excellence in luxury carpets
Founded in 1977, G.T.DESIGN has built a path that combines family dimension and continuous research. Forbes emphasizes how the uninterrupted artistic direction of the founder has developed a distinctive method, making the company an international reference point in the high-end contemporary carpet segment.
The three pillars of G.T.DESIGN
Three strategic elements define and distinguish the company:
Coherence – A clear vision of modernity applied to carpets, sustained over time.
Ability to see beyond – Not following trends, but anticipating them, interpreting still-latent cultural and aesthetic changes.
Unique and recognizable style – An aesthetic code that unites elegance and experimentation where formal clarity merges with the sensory and tactile dimension of the product.
Creative freedom
G.T.DESIGN stands out for its independence from commercial schemes and mass trends. The company's DNA expresses a design freedom that fuels production in constant innovation with an authentic and personal approach.
The color ranges represent one of the most characteristic and unique elements: born from personal aesthetic research and deep understanding of the natural fibers used, not from seasonal palettes dictated by the market or existing palettes.
Uniqueness of materials
Natural materials and high-quality technical fibers are the beating heart of G.T.DESIGN's production. Wool, cashmere, linen, silk and hemp are paired with innovative materials such as Tencel and Econyl, chosen not only for their aesthetic qualities, but also for the sustainability of the entire production chain.
Concrete examples of this research are carpets like "Cobblestone," made of biodegradable Tencel fiber from renewable sources, and "In-Canto," in eco-compatible bamboo with distinctive luminosity. Each creation testifies to the constant research between artisanal knowledge and technological innovation, enhancing the uniqueness of each piece.
Sustainability in corporate philosophy
Environmental sustainability is the guiding principle of every business choice since its inception. The quality and durability of the product are considered the first acts of respect for the environment: a G.T.DESIGN carpet is designed to last over time.
The company adopts low environmental impact processes, non-toxic and azo-free dyes, recyclable packaging (a practice in use since the 1970s) and monitors the entire product life cycle in order to prioritize supply chains that limit water resource consumption and CO2 emissions.
The Manifesto of the Contemporary Rug
In 2001, the company formalized the "Manifesto of the Contemporary Rug" a silent revolution that reinterpreted a primordial element of living through the lens of contemporary design.
A multidimensional work focused on the profound reconceptualization of the object, to respond to the needs of contemporary man. The goal was to create signature textile surfaces, no longer simple furnishing accessories, but tools to generate environments that convey emotions and transform spaces into experiences.
The future
In G.T.DESIGN's future projects, the revolution continues. The company is developing new products intended for particularly demanding and expanding niche sectors. The goal is to create solutions that combine the charm of personalized artisanal products with the technical performance required by highly specialized markets, such as the aeronautical sector.
The Forbes cover story confirms how Italian excellence continues to distinguish itself in global markets thanks to visionary entrepreneurs who know how to combine tradition, innovation and sustainability, writing new pages of Made in Italy success.
