Posted on 7/14/2025
With a sharpened brand profile and the claim “Designed to Create,” PROLICHT positions itself as a partner for creative freedom, collaboration, and architectural relevance.
Austrian lighting manufacturer PROLICHT is making a bold move by realigning its brand identity. Under the new claim “Designed to Create”, the company directly addresses architects, lighting designers, and creative professionals. At the heart of this repositioning is not the product itself, but the freedom it enables: to shape spaces that resonate emotionally, functionall...